Thursday, April 16, 2009

GFC update #2: Bargain winelists - expensive on the cheap


My last GFC update concerned cheap wine. This post concerns expensive wine on the cheap. 

My comparator is the 1996 Krug. A serious wine, that I have not yet tried, but hope to soon. It has the remarkable distinction of being one of, I think, 3 that James Halliday has rated as 100/100 over the course of his career. Sheer Perfection, it appears.

The cheapest that I could find it at an online discount merchant: $649.99 at Winestar (http://www.winestar.com.au/prod427.htm).

And on to winelists.

The Royal Mail Hotel in Dunkeld, 3.5 hours west of Melbourne, has long held distinction for a very impressive cellar, at equally impressive prices. In recent times, the added distinction is that of Dan Hunter, former head-chef at Mugaritz (rated 4th best restaurant in the world), now at the helm in the kitchen.

And as for the '96 Krug: $664, only $14 more expensive than the online retailer. The added benefit, one assumes is that if corked/faulty, one can have a replacement in minutes.

Can that be beaten? It appears so.

Quay, a Sydney restaurant, that swept the board last year winning 3-hats and best NSW restaurant in the most recent Sydney Morning Herald Good Food Guide, and best restaurant in Australia according to Gourmet Traveller, has re-evaluated it's winelist.

In times of GFC, to get more patrons through the door, and increase their alcohol spend, it has discounted its winelist, hoping for volume over margin.

And the price of a bottle of '96 Krug? $516. Buy a meal and the obligatory cheap bottle of Krug, and the meal is, in relative terms, practically free.

Time will tell whether other restaurants follow suit.

Why You Want This Wine: It's more than a wine, it's a winelist. And if you have just recieved Kevin's tax-bonus, do your bit and stimulate the economy.

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